association of information technology professionals los angeles

Next Event

Peter Coffee — Steps Today, Leaps Tomorrow: Technology’s Role in the Global Re-Opening

Technology’s Leadership Role in the Global Re-Opening

Every industry, and every institution of society, faces two questions today. First, and most immediate: What is the optimal time line for re-opening of pre-crisis places of business – of offices, retail locations, classrooms? Answers will differ across sectors, and depend on the second and longer-range question: What persistent changes must be expected in work arrangements, customer interactions, and core business models?

The solutions require major contributions by technology leaders — CIOs, software developers, entrepreneurs — who will be enabling the new connections, engineering the data flows and processes, and empowering the team collaborations and customer experiences that will form the foundations for the future.

Peter Coffee brings us the global and multi-industry perspective of cloud leader, promising us an evening of insights and opportunities for action – driven by recent developments.
Join this tech visionary for a glimpse into our future – for insights on major trends accelerated by the pandemic and the profound impacts of technology in shaping how the world moves forward.

Click Here to Register.  Registration is Free.

Date: Thursday, July 23rd, 2020
Time: 6:00PM-8:00PM


Peter Coffee, VP for Strategic Research at Salesforce
Peter has been with the company for thirteen years. He works with the company’s customers, partners and account teams in areas including connected customer engagement, new data models and methods, trust technologies and practices, and business applications of AI-derived techniques. He currently spends most of his time with customers assisting their acceleration of digital transformation timelines in response to the global pandemic.

Peter spent his eighteen years pre-Salesforce writing for publications including eWEEK, Computer Language and AI Expert, while also publishing two books and contributing to many others in areas including Java programming, information governance, and nanotechnology developments. Before that, he worked for ten years as an AI applications analyst and desktop computing manager at The Aerospace Corporation, and in project management roles for various divisions of (what was then) Exxon Corporation in locations from the Gulf of Mexico to the Arctic. He has lectured on innovation practices and AI techniques at Stanford, CalTech, Harvard Business School, and the Sloan School of Management at MIT, along with other institutions in Singapore, India and Spain. His current writing often appears at

In the real world, Peter has been a Boy Scout high-adventure expedition leader, choral and instrumental composer/conductor/performer, and manager of a Los Angeles-area food bank; he is President and co-founder of the Foundation for Intelligent Life on Earth, a Seattle-based nonprofit focusing its immediate attention on food insecurity in that region along with its principal ongoing support for climate-change research and mitigation.

Location: Online (Zoom Meeting)

Click here to Register.  Registration is Free.

About AITP-LA:

AITP-LA is about technology – bringing experts in their field to share cutting-edge ideas with members. Helping members connect the dots, take the next steps, grow in their ability to apply technologies to competitive advantage.

AITP-LA is part of a national organization that provides leadership, professional development, certification and personal growth opportunities to IT managers and technologists. The core of the AITP experience is the chapter network, with 400 professional and student chapters throughout the country.

For more information, call the chapter telephone at 562-928-5353 or contact Roger Lux at 562-964-1888.


AITP-LA website:

LinkedIn:, login and search for “aitp-la”.


Twitter: @AITP_LA

Email List





visibility one